Marketing Matrix provides both qualitative and quantitative research to financial services institutions and companies.

QUALITATIVE RESEARCH

• Focus groups
• In-depth one-on-one interviews
• In-depth telephone interviews
• Exploratory brainstorming sessions
• Employee roundtables

QUANTITATIVE RESEARCH

• Telephone surveys
• Online surveys
• Mail surveys
• Customer relationship management studies (CRM)
• Face-to-face studies with consumers (in-home) and professionals (in-office)
• Basic and advanced multivariate analysis

DOMESTIC & INTERNATIONAL RESEARCH

• Studies conducted throughout the USA for institutions and firms headquartered in the US and for reverse multinational firms
• Studies conducted in Canada, Central and South America, Europe and Asia-Pacific for firms headquartered in the USA or in other countries
• Urban sizing versus rural studies
• Bilingual research and inter-cultural studies regarding financial services